Daniel Grotta & Sally Wiener Grotta

Sally and Daniel Grotta are two of the most renowned experts on digital photography in the world, but they manage to make their knowledge accessible and useful for everyone from rank amateurs to top pros. eBay sellers need this book!"

It's a simple fact of life: When you're selling on eBay, better product shots directly translate into higher bids and greater profits. Authors Sally Wiener Grotta and Daniel Grotta are more than world-renowned digital photography gurus – they're also experts in photographing items for eBay. Their popular workshops on eBay photography (at eBay University, eBay Live and other venues) give online auction sellers the information and confidence they need to effectively display their wares.

Shooting for Dollars brings the Grottas' step-by-step, solutions-oriented approach to the printed page. They include practical tips and tricks, successful eBay users' shared experiences, graphic before-and-after shots that demonstrate how and how not to take photos, and practical assistance in working with eBay's photographic rules and procedures. You'll find everything you need to know about taking shots and posting them in auction listings, including:

• Buying the appropriate digital camera for eBay photography
• Assembling a shooting studio out of inexpensive photographic equipment or commonly available household items
• Getting the right exposure, focus, color and lighting without a lot of fuss
• How to set up and shoot great shots of a wide range of typical products
• How and when to scan your items, rather than photograph them
• Easily organizing, improving and perfecting your pictures with software
• Preparing and posting photos of your products on eBay